I was asked to create an identity for Rocky Mountain Soaps 2024 seasonal campaign and ‘Build Your Own gift sets.

The result stemmed from my idea to create natural, authentic textures using organic mark-making that was adaptable and versatile. Using Rocky’s products, ink, water and a straw, I made bubble prints that were used throughout a variety of packaging and marketing assets.

Each print is unique and heightened by the beautiful shapes made as the ink clung to the essential oils in the products. The result was well received both by consumers and our internal teams, and my creative process was even featured in a piece of content marketing for the brand.