Rocky Reserve
Packaging Design | Image Retouching | Assistant Art Direction
In 2022 Rocky Mountain Soap launched an elevated line of products, with a focus on sustainability, local Canadian ingredients and high-end sensorial experience.
Working closely with the Creative Director, I designed a premium line of packaging across the full range, as well as worked on campaign concepts to bring the brand to life.
We decided to shoot outside in the forest rather than in the studio. It was important that the shots felt organic and real, and we were excited about using natural light rather than trying to recreate it. Being in nature allowed the models and team to engage with the natural world, feeling connected to the environment in which the brand was born, and authentically representing the brand.
Behind-the-scenes campaign photos by me, shot on Mamiya 7, 120mm medium format camera
The models were given minimal direction, allowing us to capture the ‘in-between’ natural moments, and highlighting their authenticity.
This elevated sister brand has become a tentpole product for the company, with my original design and concept serving as a foundation on which they can continue building.
